In September 2012, YouGov partnered with the Guardian, the British Council and the Royal United Services to hold the second YouGov-Cambridge conference at Cambridge University, looking at “Reputation in the Age of Protest”, and how nations, organisations and political parties variously manage the modern challenges of reputation.

Full Programme:

(Thurs 13 September, 2012)

Part I: The Reputation of Nations

(Video highlights from Part I)

(Overall Conference Chair: Michael White, Assistant Editor, the Guardian)

9.00am – Registration

9.30am – Opening remarks:

Speaker:
Stephan Shakespeare, Chief Executive & Co-Founder, YouGov
Michael White, Assistant Editor, the Guardian

9:40am - Keynote

Session Title: The interaction of defence, diplomacy and development in British soft power

Speaker:
General the Lord Dannatt GCB CBE MC DL, Former Chief of the General Staff

Followed by Q&A Chaired by Richard Norton-Taylor, Writer on Defence & Security, the Guardian

10:20am – In Conversation with…

Session Title: British and American reputations in the world

Speakers:
Rt Hon Hugo Swire MP, Minister of State at the Foreign and Commonwealth Office
Professor Colleen Graffy, Director of Global  Programs, Pepperdine University, School of Law

Followed by Q&A Chaired by Michael White, Assistant Editor, the Guardian

10:50am – Break

11.20am – Panel:

Session Title: British reputation and the Arab Spring: Building trust and relationships in times of upheaval

Speakers:
Martin Davidson, Chief Executive, British Council
Zahra Langhi, Founding member of the Libyan Women’s Platform for Peace and co-coordinator of the Cairo-based activist group Friends of Free Libya
Irfan Siddiq, Head, Arab Partnership Department, Foreign and Commonwealth Office
Michael Willis, Director of the Middle East Centre, St. Antony’s College, Oxford
Mohsen Marzouk, Secretary-General of the Arab Democracy Foundation (ADF), Doha 

Followed by Q&A Chaired by David Hearst, Foreign Leader Writer, the Guardian

12.30pm – Panel:

Session Title: What has intervention done for British reputation among its allies and beyond?

Panel:
Prof Michael Cox, Professor of International Relations, LSE
Lt-Gen Sir Robert Fry KCB CBE, former Commandant General Royal Marines and Deputy Commander General of coalition forces in Iraq
Richard Norton-Taylor, Writer on Defence & Security, the Guardian

Followed by Q&A Chaired by Nicholas Beadle CMG, former Private Secretary to successive Secretaries of State for Defence, RUSI

1.30pm – Lunch

Part II: The Reputation of Organisations

(Video highlights, Part II)

2.45pm – YouGov Presentation:

Session Title: The reputation process: tools for countries, organisations and the UK banks

Speaker:
Oliver Rowe, Director, Reputation Research, YouGov

3.00pm – CEOs In Conversation 

Session Title: Managing reputational crisis

Speakers:
Gary Hoffman, Chief Executive, NBNK Investments
Ian Cheshire, Group CEO, Kingfisher plc
Martin Gilbert, Chief Executive, Aberdeen Asset Management PLC

Chair:
Stephan Shakespeare, Chief Executive & Co-Founder, YouGov

4.00pm – Break

4.30pm – Keynote:

Session Title: Adapting Iconic Brands in the Era of Social Media

Speaker:
Moya Greene, Chief Executive, Royal Mail

Followed by Q&A Chaired by Dan Milmo, Industrial Editor, the Guardian 

5.00pm – Break

5:15 – Panel debate:

Session Title: Reputation in the eye of the stakeholder

Panel:
Lord (Michael) Hastings, International Global Head of Citizenship & Diversity, KPMG
Jane Kinninmont, Senior Research Fellow, Chatham House
Chandu Krishnan, Executive Director, Transparency International UK
Rosemary Banyard, Co-Head of Pan European Small and Mid Cap Team, Schroders 

Followed by Q&A Chaired by Terry Macalister, Energy Editor, the Guardian

6.15pm – Break 

6.45pm – Evening keynote:

Session Title: Politics 2.0 – technology, social media and political change

Speaker:
Wael Ghonim, Egyptian Internet Activist

Followed by Q&A Chaired by Julian Borger, Diplomatic Editor, the Guardian

7.30pm – Pre-dinner drinks in the Library Cloisters

8.00pm – Formal Supper in the Dining Hall at Magdalene College (by separate invitation)

Dinner speakers:
Carole Stone, Chair, Advisory Board, YouGov-Cambridge
Matthew Jamison, Consultant Fellow, Royal United Services Institute
Sir Vernon Ellis, Chairman, British Council

(Fri 14 September)

7.45am – Breakfast

Part III: The Reputation of British Politics

(Video highlights from Part III)

9.00am – Keynote:

Session Title: Will the reputation of banking ever recover?

Speaker:
John Studzinski, Senior Managing Director, The Blackstone Group

Followed by Q&A Chaired by Jill Treanor, City Editor, the Guardian 

9.35am – YouGov Presentation:

Session Title: The Government’s mid-term blues

Speaker:
Peter Kellner, President, YouGov

9.45am – Keynote:

Session Title: The insider’s view: the reputation of government in the coalition era.

Speaker:
The Rt Hon Andrew Lansley CBE MP, Leader of the House of Commons, Lord Privy Seal  

Followed by Q&A Chaired by Polly Toynbee, columnist, the Guardian

10.15am – Break

10.40am – Keynote: 

Session Title: The outsider’s view: Has Westminster politics entered a post-trust era?  

Speaker:
George Galloway MP, Member of Parliament for Bradford West

Followed by Q&A Chaired by Michael White, Assistant Editor, the Guardian

11.15am – Break:

11:30 – YouGov Presentation

Session Title: Is it still the economy, stupid? Exploring the big issues in British politics

Speaker:
Joe Twyman, Director of Political & Social Research, YouGov

11.40pm – Panel:

Session Title: Do the big parties still own the big issues in British politics?

Panel:
Lord Newby, Government Deputy Chief Whip and Liberal Democrat Chief Whip, House of Lords
Professor Andrew Gamble, Professor, POLIS Department, Cambridge
Diane Abbott MP, Shadow Minister for Public Health & Labour MP for Hackney North and Stoke Newington
Sajid Javid MP, Economic Secretary, HM Treasury & Conservative MP for Bromsgrove
Matthew Hancock MP, Parliamentary Under-Secretary of State, Departments for Business, Innovation and Skills and Education & Conservative MP, West Suffolk
Fraser Nelson, Editor, The Spectator

Followed by Q&A Chaired by Martin Kettle, Associate Editor, the Guardian

1.00pm – Closing remarks:

Speaker:
Stephan Shakespeare, Chief Executive & Co-Founder, YouGov
Michael White, Assistant Editor, the Guardian

1.10pm – Lunch

END PROGRAMME

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